Jay Berkowitz is a small business internet consultant with more than 20 years of marketing experience. He has been behind the marketing for Fortune 500 brands: McDonald's and Coca-Cola, developed online and offline strategies for AT&T, Sprint, and managed the marketing department for leading health and fitness website eDiets.com.Mr. Berkowitz is the CEO of Ten Golden Rules, a B2B internet marketing agency based in Boca Raton, Florida, specializing in internet advertising and marketing consulting services.
Mr. Berkowitz is the Past President of the American Marketing Association South Florida Chapter, a Founding Board Member of the South Florida Interactive Marketing Association, and was a member of the Toronto International Film Festival Board of Directors.
He is a popular presenter at conferences and events such as: The Association of Internet Marketing and Sales, The Direct Marketing Association, The American Marketing Association, The Affiliate Summit, Ad-Tech, The CEO Roundtable, The Washington Weight Loss Marketing and Obesity Conference, and The Global Benchmarking Council.
...<< MORE >>Another sign that all was not good at the event was the very noticeable presence of a large security force. Now there has always been security, but not in the numbers and not as visible as at
this years event.
The most obvious indication of the concern of eBay members was the mood. From the opening of the exhibit floor on Thursday, the mood of the attendees was in my humble opinion, depressed. The large
number of eBay booths on the exhibit floor with large numbers of eBay employees staffing them, were often nearly empty. I witnessed the employees huddled together talking because there were no
customers crowding around their booths as in years past. The attendees were subdued, and the exhibit floor was quiet.
When talking with vendors and exhibitors, they all mentioned the change in the demographics of the attendees. In previous years, there was a healthy mix of new users and experienced PowerSellers.
This year there appeared to be far fewer newer users and the general feeling is that the vast majority of attendees were more experienced users looking for information on multi-channel marketing.
This indicates to me that sellers are looking to move away from eBay to other venues.
The one thing that really glares to many experienced eBayLive attendees is that eBay usually makes at least one major announcement during the event. This year, with the exception of the PayPal
changes, and the opening of the eBay API to third party developers, there was no BIG announcement. Many attendees are worried that the usual major announcements will be made in the days or weeks to
come via the eBay Announcements Board and email because eBay did not want to risk a major confrontation with the users at the event.
Well, that is just a brief synopsis of my reflections of the event. I certainly will post more as I digest and review my notes and the 10+ hours of podcasts that we recorded and will be
available later today on our website www.basicstobusiness.com. Just click on the Archived Programs tab on the navigation bar. Be sure to listen in on
Saturday from 10 AM to Noon ET to our weekly live internet streaming radio show ebay & Beyond: Basics to Business as we recap the eBayLive 2008 event and remember to register for our contest and win
an autographed copy of Jay Berkowitz's new book The
eBayLive 2008 is 7 days away. Thousands of "community members" will be desending on Chicago to attend this years event. It has already been announced that this is the conference will take a one year hiatus and the next scheduled eBayLive will be in 2010. ( I will not hold my breath)